HP is managing AI chip complexity by targeting personas [Video]

The fact that there’s three chip types in AI laptops nowadays: Snapdragon X Series processors, Ryzen AI chips, and Intel x86 chips, even in laptops made by the same OEMs, has left many scratching their heads.

Naturally questions like: Which one is the best? Have become a mantra for consumers overwhelmed by the different options out there.

At the HP Imagine AI event in New York City, I asked Guayente Sanmartin, SVP and division president of commercial systems and display solutions, how HP planned on managing that complex environment for consumers. Her answer? To target the different technologies at consumer personas — personalizing the experience for each user.

“AI is a journey of innovation that’s not stopping. The fact that there’s a lot of innovation is the best thing that can happen for both technology and consumers,” said Sanmartin.

“Of course, we’re going to be partnering with everyone to forward …