The technology industry over the last few years has felt a lot like an episode of the original Power Rangers: It’s AI, AI, AI. Artificial intelligence already had a nebulous and inconsistent definition here in the real world (almost everything we’re calling “AI” now is machine learning, not AI in the science fiction sense), but it’s getting truly ridiculous.
The latest perpetrator of questionable AI branding? HP. The company is introducing “Print AI,” what it calls the “industry’s first intelligent print experience for home, office, and large format printing.”
What does that mean? It’s essentially a new beta software driver package for some HP printers. According to the press release, it can deliver “Perfect Output” — capital P capital O — a branded tool that reformats the contents of a page in order to more ideally fit it onto physical paper.
Despite my skeptical tone, this is actually a pretty cool idea. “Perfect …