Hyper-Personalized Marketing Ethics [Video]

Hyper-personalized marketing, driven by AI, is reshaping customer engagement by providing tailored experiences based on predictive analytics. Companies can now target individuals with real-time insights, ensuring the right message is delivered at the right time. This offers significant benefits, such as boosting customer satisfaction and optimizing marketing spend.

However, the rise of hyper-personalization raises ethical concerns. Issues around data privacy, consent, and fairness must be addressed. Businesses need to ensure transparency, adhere to industry standards, and protect customer data to maintain trust in an increasingly data-driven world.

Source: https://www.forbes.com/sites/deloitte/2024/08/20/accelerating-progress-a-phased-approach-to-greater-sustainability-in-metals-and-mining/?

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