Hyundai aims to inspire a community-wide change in road safety practices and we joined with them to drive the responsibility forwards
Hyundai Motor India Limited’s #BeTheBetterGuy campaign is a pioneering initiative aimed at fostering road safety awareness. Over the years, it has received widespread recognition for its efforts in promoting responsible driving habits. Each year, the campaign introduces new elements to resonate with everyday road users, fostering an emotional connection that encourages a positive behavioural shift.
The brand aims to inspire a community-wide change in road safety practices, creating safer roads through collective responsibility and awareness. We at GaadiWaadi were privileged to create change within the community for the safety of drivers, passengers as well as general road users and did our bit on a long drive in the latest Creta diesel automatic version.
We provided reflective stickers so that the visibility will be high and the blind spots can …