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I visited the new Paddington immersive experience in London with ‘train rides’ and street parties [Video]

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Interactive and Immersive Marketing

HE once had tea with Queen Elizabeth II so it seems only fitting that Paddington Bear now has a state-of-the-art tourist attraction dedicated just to him.

The Paddington Bear Experience opened earlier this summer on the Southbank, promising an ‘immersive’ experience that brings the books and films to life.

I tried the new Paddington Bear experience in LondonCredit: Paddington Bear Experience
You get to meet the famous bear
I took my three kids – and they all loved it

The Paddington Bear Experience promises fun for all ages so I took all three of my children Henry, 10, Nicholas, 7, and Estella, 3 along with me.

Your journey into Paddington’s world begins before you even pass the turnstile as you enter via giftshop.

It’s an age old trick but this one has more charm than most given it is a loving recreation of Mr Gruber’s shop from the books.

Along the way, actors bring to …

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