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AI Behavioral Targeting

IATA – Payment – a critical enabler of MAR [Video]

The ambition of the industry is to reach a retailing, payment, and digital maturity for the end-state of 100% Offers & Orders in Modern Airline Retailing, moving from a seat sale and transactional mindset, to an enhanced customer experience at each touchpoint of the air travel experience. 

One critical aspect that significantly impacts customer satisfaction in the ongoing retailing modernization is payment. By prioritizing flexibility and meeting passenger payment preferences, airlines can elevate the value creation potential of their commercial and retailing programs and consequently contribute to an enhanced customer experience at every touchpoint during booking and the actual journey.   

The present webinar “Payment – a value creation lever in Modern Airline Retailing” connects the dots between modern retailing and payment, and explores how by incorporating payment in their retailing strategy, airlines can unlock additional value creation from their retailing by 2030.  

Our panel of industry experts provides valuable real-world …

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