The Coca-Cola Christmas advert is synonymous with the festive season for some, who love it even more than autumn’s pumpkin spice lattes.
But this year’s offering has got people talking for a different reason, because it is AI-generated.
While the original 1990s ad featured real lorries delivering real bottles to real delighted families, this time it’s all just pixels and code.
There are some parts of the two ads which would have admittedly been difficult to find real actors for, such as polar bears watching television.
But surely it wouldn’t have been impossible to film a bottle of coke being opened, people sipping it blissfully, or even a fleet of red trucks arriving with some CGI snow added in.
There are no huge AI blunders like a hand with six fingers, but it has an overall artificial feel with the images very smooth and in some cases slightly blurred, while movements are slow …