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Interactive and Immersive Marketing

ICYMI: Disney Treasure Christening Ceremony [Video]

Disney Cruise Line’s new ship, the Disney Treasure, has officially been christened! Bob Iger, Chief Executive Officer of The Walt Disney Company, and Josh D’Amaro, Chairman of Disney Experiences, both traveled to New York City to celebrate the historic moment in person and commence the traditional christening ceremony.

“For more than 100 years, Disney stories have filled the world with joy and wonder, capturing the hearts and imaginations of generations across every continent,” said Iger. “And since the launch of the Disney Cruise Line in 1998, our ships have become brand ambassadors that bring our world-class storytelling and the immersive nature of our theme parks to new audiences in new places all over the world.”

In a celebratory tribute to the adventurous stories represented onboard the new ship, Disney Cruise Line lit up the sky with drones depicting beloved Disney characters, including Madame Leota from the Haunted Mansion, Genie from …

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