Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a space ripe with marketing opportunities.
For years, brands have dabbled in gaming, thinking it’s all fun and games. But gaming isn’t just about chasing high scores; it’s a huge cultural force reshaping how millions engage with media, socialize, and even shop. If your brand isn’t already playing the game, you’re missing out on a multi-billion-dollar opportunity. Here are five reasons why gaming should matter to your brand—and no, “fun” didn’t make the cut.
1. Gen Z are natural gamers
Gaming is the go-to for gen Z downtime. According to a recent study by Deloitte, 87% of gen Z play videogames. When it comes to teenagers: 40% identify themselves as gamers and spend an average of 10+ hours per week just playing video games. This isn’t just a hobby; it’s a lifestyle.
And here’s the kicker: gamers are increasingly unreachable through other traditional passion points …