The concept of immersive experiences has taken the global entertainment industry by storm in recent years, transforming how audiences engage with content and blurring the lines between reality and imagination. Immerse LDN, a new entertainment district at ExCeL London, is set to be at the forefront of this movement in the UK.
This new venture aims to redefine the city’s leisure landscape, offering visitors a variety of interactive and immersive attractions.
Damian Norman, director of immersive entertainment and events at ExCeL London, spoke to blooloop about the inspiration and vision behind Immerse LDN and explained how the concept evolved from an idea into what will soon become the UK’s largest immersive entertainment district.
ExCeL London is one of the world’s leading exhibition centres, hosting renowned events such as ComicCon, World Travel Market, and significant consumer exhibitions. However, Norman says, “It was never recognised as an entertainment or leisure destination. The challenge was evolving the venue and …