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Interactive and Immersive Marketing

Immersive art experience to close its doors from 2026 [Video]

Popular immersive art experience The Lume will not be taking bookings for any events from mid-next year and will end its run at the Melbourne Convention and Exhibition Centre in 2026, according to a letter sent to staff.

The Lume is known for its inventive use of projections. Its inaugural exhibition centred on artist Vincent van Gogh and allowed visitors to feel as though they were walking through the works themselves. It is bringing back that experience from Boxing Day this year.

How the Lume Van Gogh exhibition by Grande Experiences will look in Melbourne.

It also held exhibitions featuring the works of French impressionist Claude Monet and Renaissance master Leonardo da Vinci.

It created immersive experiences using 143 high-definition projectors to display artworks across 3000 square metres of white carpet and up the 11-metre-high walls of …

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