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Interactive and Immersive Marketing

Immersive cannabis experience in downtown Edmonton [Video]

An immersive cannabis experience took over the Canadian Icehouse in downtown Edmonton Thursday.

The Kind Gardens Edmonton event featured more than 30 pup-ups and immersive experiences.

The event also celebrated the anniversary of Plantlife and [Re] Waste’s cannabis recycling initiative, which has so far diverted more than 450 kg of plastic from landfills, according to a news release.

The event also featured panels on the future of cannabis, women in leadership and maximizing profits.

The event runs until 7 p.m.

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