Immersive Fashion and Style in the Metaverse
By Jean Criss
Immersive fashion and style in the metaverse combine digital design, virtual environments, and interactive experiences to create unique ways for users to engage with fashion. What I learned this past week from many of our speakers and brands participating at the Fusion Fashion Tech Summit was that there are commonalities across emerging technologies where sustainability, circularity, inclusion, and innovation intersect regardless of whether you’re designing fashion, jewelry, gaming, or art.
Some of the key insights include:
- Virtual Runways and Shows: Fashion brands host virtual runway shows in immersive environments, allowing global audiences to experience collections in real time, often with interactive elements that include accessibility features for all viewers.
- Digital Avatars: Users can create and customize avatars that wear digital clothing, enabling personal expression in virtual spaces and enhancing photoshoots and marketing collateral as a new form of self-identity.
- Sustainability: Digital fashion reduces the environmental impact of traditional clothing production, offering …