IMO Car Wash Loyalty Transformation [Video]

2024 Germany Launch!

In 2024, IMO launched their new app in Germany, featuring a culturally tailored Stored Value proposition. This allows customers to top up their accounts and use the app as a payment method. 

Within the first 7 days of launch, the app reached the number one spot on the App Store—a remarkable achievement for a car wash app!

German App Stats for the First 3 Months:

• 6,000 washes sold via the app
• Digital customers spend 33% more than unknown “drive-up” customers
• 75% of stored value has been spent
• Onboarded 40,000 new customers within the first month of launch
• Seamlessly migrated across 123,000 customers from their previous digital solution

This successful launch in Germany underscores IMO’s ability to adapt and thrive in new markets, leveraging digital innovation to enhance customer experience and drive revenue growth.