The city’s diverse population and burgeoning tech industry are also exerting more sway on LA’s marketing ecosystem than ever before.
Los Angeles has long been the world’s capital of entertainment: the home of Hollywood, iconic movie studios and a thriving television and music scene. But in recent decades, the city has evolved into a global nexus for more than just entertainment – it has also become a powerhouse in marketing and advertising, where the spirit of creativity and entertainment now drives cutting-edge campaigns for brands around the world.
Today, many of the digital platforms and publishers that make up the backbone of the modern marketing and advertising business – such as Snap, Activision Blizzard, Riot Games, Fandango Media and Fullscreen – have grown up in LA. A handful of influential ad agencies, too, have set up shop in LA or have established major outposts in the region. These include RPA, …