Indonesia’s gaming industry, valued at over USD 1.79 billion in 2023, is booming, with nearly 46% of Southeast Asia’s gamers residing in the country. However, as the industry thrives, it also attracts the attention of cybercriminals. Even the most vigilant gamers face the risk of data breaches and scams on unsecured gaming platforms. In response to this escalating threat, Google Play has partnered with DDB Group Singapore to launch a powerful campaign starring Indonesia’s premier action star, Iko Uwais.
Iko Uwais Takes on a New Kind of Villain
Iko Uwais, known globally for his martial arts prowess in films like The Raid, Expendables, and Star Wars, steps into a new role in the ‘Protect Your Play’ campaign. This time, however, the threats he faces aren’t physical adversaries, but rather the hidden dangers lurking in the virtual world. The campaign showcases Uwais navigating popular gaming realms like Mobile Legends Bang Bang, Freefire, and EA Sports FC, only …