Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates] [Video]

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.

This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore.

According to Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $24 Billion by the end of 2024. Yup, that’s “billion” with a B, and it’s with good reason.

Influencers are proven to foster engagement, drive traffic and clicks, and generate conversions and sales. But before your brand can reap any of these benefits, it needs a well-thought-out influencer marketing strategy. I’ve got you covered there.

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