BUSAN, SOUTH KOREA — Curiosity, aspiration, and excellence permeated the final day of MAD STARS 2024, the international conference celebrating excellence in creativity, marketing, and advertising, held from August 21 to 23 at BEXCO in Busan, South Korea.
Adobo Magazine closely followed the insightful Young Stars jury session and the much-awaited keynote by Fernando Machado, Operating Partner at Garnett Station Partners. Here’s a glimpse into what these industry titans shared with the MAD STARS attendees.
How stars can shine brighter: a conversation with the Young Stars Jury
Moderated by Ben Heo, Vice Chairperson of MAD STARS, the Young Stars jury panel included Alejandro di Trolio, European Creative Chairman, Cheil Worldwide; Mario Loncar, Senior Copywriter, Leo Burnett Frankfurt; Jiro Murayama, Creative Director and Producer, Dentsu Inc.; Raymund Sison, Chairman, DMAP Digital Young Creators; and Sarah Guessoum, Creative Strategy Lead UAE, TikTok.
The jury reviewed submissions from this year’s Young Stars participants, offering valuable insights to the aspiring creatives in attendance. The submitted …