Shiv sits down with John Weiss, founder of Human Design, to explore the agency’s mission of ‘doing well by doing good.’ John discusses his journey from 19-year-old marketer to leading a company focused on emotional storytelling and purpose-driven branding. The conversation spans diverse topics such as the balance of data and creativity, the role of AI in marketing, effective collaboration strategies with other agencies, and the importance of maintaining brand mission amid business challenges. John shares his insights on working with major clients like Nike and Land O’Lakes while stressing the significance of values and vision in building successful brands. John can be reached at https://hubs.ly/Q030KXFf0 or @johnweiss on all socials.
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00:00 Introduction and Welcome
00:18 John’s Background and Human Design’s Mission
02:24 Working with Major Clients
04:13 Balancing Values and Value
05:49 Challenges for Startups and SMBs
08:50 Guiding Clients with Ambition and Clarity
13:53 Blending Strategy, Creativity, and Data
19:05 Collaboration with Other Agencies
24:36 Honesty in Client Relationships
26:25 Conclusion and Contact Information