In the closing months of 2024, the following has happened:
- Ridley Scott revealed that AI can now achieve what used to take 10 people 10 weeks, in just one week, and he plans to integrate it into his process.
- Robert Zemeckis credited generative AI for making his latest film, Here, possible within a $50 million budget.
- James Cameron joined the board of Stability AI, led by an ex-Weta VFX CEO.
- Lionsgate partnered with Runway to create custom AI models from its library.
- Disney launched an AI department, while Blumhouse partnered with Meta AI for cost-effective video generation.
- Coke made 3 infamous AI-generated commercials – and they were fairly imperfect.
- An independent 9-person team created an 87-minute AI-driven animated feature: “Where the Robots Grow” for just $780,000.
Needless to say, AI is both a lightning rod for controversy and a catalyst for transformation in the film and television industry. As Cate Blanchett’s Galadriel solemnly proclaimed in the opening prologue of The …