Intro to Generative Engine Optimization for AWESOME AI Search Results [Video]

Generative engine optimization (GEO) can help your website appear in the AI results. Not just within search engines, but also in AI chatbot responses. In this video, Trevin covers the basics of GEO: what it is, why it matters, and how you can get started.

00:00 // Introduction to Generative Engine Optimization
Generative engine optimization can help you appear in front of your audience when they’re interacting with an AI chatbot.

01:50 // Benefits of generative engines
Generative engines make finding answers online more conversational and personal. While traditional search engines are still immensely helpful, AI tools offer a level of specificity and customization that goes beyond traditional search.

03:13 // How to do GEO
Fun fact: the work you do for GEO can help with your traditional SEO. The backbone of a good GEO strategy is building credibility online and providing the answers that people are searching for.

Want to learn more about AI optimization? Check out the other videos on our channel!

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