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Introducing The Glinda Group – Driving Uncommon People Results Through the Creative Application of Social Psychology and Behavioral Science | PR Newswire [Video]

Former ADP Talent Execs Jordan Birnbaum, Psychology Today Columnist and C-Suite Veteran Laura Martin Join Forces

, /PRNewswire/ — The Glinda Group, an innovative leader in applying social psychology and behavioral science in creative ways, officially announced its launch today.

With a mission to drive engagement from the inside out – from employees to customers to prospects – the company is poised to transform how businesses achieve and sustain success: by designing everything to reach people while in auto-pilot mode.

Providing workshops, tools and consulting allows the company to design contextual interventions, deliver impactful trainings, and ensure the ongoing practice of new knowledge and skills.

Co-founders Jordan Birnbaum (D. E. Shaw & Co., Juno Online Services, The Vanguard Hollywood, ADP) and Laura Martin(Target, The Marcus Buckingham Company, ADP, RAZR, BMS) bring more than 50 years-experience to the space, some of which was spent together with great impact. They helped to define the modern talent …

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