Introduction To Market Segmentation | Types Of Marketing Segmentation | Simplilearn [Video]

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In this video on Introduction To Market Segmentation, we introduce you to Market Segmentation, a key strategy in marketing. We’ll cover what marketing segmentation is, how it works, and the different types including geographical, behavioural, and psychographic segmentation. You’ll also learn how to get started with segmentation, along with its limitations and benefits. Understanding market segmentation can help you target the right audience and improve your marketing efforts. Join us as we explore these concepts in a clear and concise manner. Don’t forget to like, share, and subscribe for more marketing insights!

00:00 Introduction
02:00 What is Marketing Segmentation?
03:07 How does it work?
04:13 Types of Marketing Segmentation
04:53 Geographical segmentation
05:39 Behavioural segmentation
06:25 Psychographic segmentation
07:21 How to get started with segmentation
08:53 Limitations
09:44 Benefits

✅What is market segmentation?
A: Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. This helps businesses target specific groups more effectively with tailored marketing strategies.

✅What are the main types of market segmentation?
A: The main types of market segmentation are geographical, behavioural, and psychographic segmentation. Geographical segmentation divides the market based on location, behavioural segmentation focuses on consumer behavior and usage patterns, and psychographic segmentation looks at lifestyle and personality traits.

✅ What are the benefits of market segmentation?
A: Market segmentation helps businesses tailor their marketing efforts to specific groups, leading to more effective and efficient marketing. It can improve customer satisfaction, increase market share, and provide a better understanding of customer needs and preferences.

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