Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry.
Creativity plays a crucial role in all forms of marketing and advertising. Yet, in an age where emotional clout is more vital than ever, are digital marketers too focused on immediate, data-driven results at the expense of genuine, creative-led engagement? At a recent roundtable hosted by ShowHeroes Group, the panelists agreed the answer was ‘yes’.
At the event at London’s Digital Distillery, Steven Filler, ShowHeroes’ UK country manager, was joined by Sarah Leccacorvi, head of marketing communications at Aviva, Jack McLaren, founder of PATTRNS digital agency, and Seb Royce, climate-conscious creative director at Rewired Earth.
Speaking after the event, Filler said: “We can apply the most sophisticated and efficient strategies known to man. But the reality is a successful ad is about forging a genuine connection with …