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Is Kamala Harris ‘Giving Up’ On North Carolina? What We Know [Video]

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Video Analysis for Marketing Insights

One of Donald Trump‘s top political strategists has claimed the Kamala Harris presidential campaign is “giving up on North Carolina” after it was reported they had canceled over $1,700,000 of reserved television advertising in the battleground state.

On Tuesday Chris LaCivita, a senior adviser to the Trump campaign, shared media buying and analytics data which said the Harris had removed $1,721,302 of planned spending in the state, split between the “Charlotte, Greensboro, Greenville, Greenville-New Bern, Norfolk, Raleigh, and Wilmington markets.”

The claim was repeated by Breitbart, a conservative leaning outlet, which said the “more than $1.7 million in canceled ad buys by Harris’s campaign in North Carolina” indicate the “Tar Heel State is no longer in play.”

North Carolina is one of a number of key swing states which are widely expected to decide the 2024 presidential election outcome, along with Pennsylvania, Michigan, Wisconsin, Georgia, Nevada and Arizona. Losing North Carolina’s 16 Electoral College votes would be a blow …

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