Buyers are consolidating, pricing and delivery models are shifting, and AI is (of course) having a major impact, but vendors aligned with customer value will survive – and thrive.
Credit: Shutterstock
While technology trends come and go, the SaaS industry has been a core buyer priority and industry growth engine for 25+ years. But with recent financial market turbulence, the rise of AI, and buyer consolidation impacting today’s market, some have started asking: “Is SaaS dead?”
Although some of this questioning is undoubtedly tongue-in-cheek, it’s also clear that even if SaaS isn’t “dead”, it IS undergoing a significant transformation. Let’s explore the key factors shaping the future of SaaS and what it means for CIOs and business leaders.
The end of hypergrowth, but not the end of SaaS
The days of unchecked SaaS hypergrowth are almost certainly behind us. Public SaaS companies have seen their valuations compress, with small-cap SaaS significantly underperforming broader market indices in 2024. However, it’s crucial …