Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? [Video]

Ten days before the end of 2024, a YouTuber’s exposé uncovered a shocking scandal in the influencer marketing world. Honey, a PayPal-owned browser extension that has spent millions on creator partnerships, seems to have used those deals to rip off partners, deceive consumers, and engage in fraudulent business practices.

“I can’t even begin to fathom how much money has been lost at the hands of this browser extension.”

That quote comes from a video by Kiwi creator MegaLag, who published a 23-minute takedown of Honey’s shady influencer deals. Some of the biggest creators in the world, ranging from MrBeast to Emma Chamberlain to Marques Brownlee, have shilled for the browser extension. As it turns out, those sponsorships may have done more harm than good for creators.

MegaLag’s video is well worth a watch, but if you’re short on time, here’s the abridged version: Honey claims to save money for consumers …