It takes a village to create a film: WaterAids pioneering approach puts communities in control [Video]

A rural community in Malawi has been central to the development of WaterAid’s new campaign film launched last month, which was made in line with the charity’s pioneering approach to foster a collaborative approach to storytelling. 

 WaterAid worked with Kenyan production company Ginger Ink, and together they established a rapport with the community over several months, hearing people’s stories off-camera then co-developing the script and the storyboard, ensuring the accuracy of the content while upholding the dignity of those involved. 

The film for the ‘Where there’s water’ appeal highlights the ripple effect of clean water and the harmony of the choir, which consists mostly of children who are not only raising their voices, but also money for the community.  

However, less than half the children in the area have water at home and are unable to join the popular choir as they have to collect water, which isn’t even clean, for their families. Through the ‘Where there’s …