It’s harder to put creators in the centre. It’s harder to give them more creative control. But it’s worth doing: Splice CEO Kakul Srivastava on how the new Studio One integration brings the Splice ecosystem directly into the workflows of creators [Video]

Increasingly in 2024, discussions around what the future of music-making might look like heavily figure AI, and the haunting vision of creatives being supplanted by artless algorithms. While many key figures like Spotify’s Daniel Ek might suggest that the cost of creating content is ‘next to zero’, Splice CEO Kakul Srivastava is currently leading the counter conversation, positing a more human-centered view of AI.

In Srivastava’s view, AI will serve the next generation of creators as both compositional aid, and organiser of the vast repository of over 2 million samples that Splice has accumulated since its inception in 2013.