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Programmatic Advertising

ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Ragdev Beet.TV [Video]

LONDON – The UK’s leading commercial TV broadcaster has transformed its fortunes from a digital laggard to an operator driving change in British programmatic TV advertising.

ITV is continuing to invest in mass audience experiences for linear broadcasting while building experiences for streaming audiences, according to Jayesh Rajdev, Controller of Advanced Advertising at ITV.

The change has come thanks to two platforms – ITVX, the viewing platform launched two years ago, with 41 million registered users, and Planet V, its programmatic ad platform.

Speaking to Beet.TV at CIMM London, Rajdev outlined a number of ITV’s recent developments.

Planet V Programmatic Platform Expands

ITV’s programmatic advertising platform Planet V, launched in 2020, has seen success and traction. The company recently launched Planet V 2.0 with an improved user interface for discovery and planning, and a variety of targeting products.

Sky has been trialing selling inventory through the platform and has renewed their trial. ITV has expressed …

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