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Ix Art Park is “reinventing itself” after rocky year [Video]

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Interactive and Immersive Marketing

After a year working to reduce operation costs, restructure its internal framework and “reexamine who we are as an organization,” the fire is beginning to rekindle at Ix Art Park.

Around this time last fall, the nonprofit creative space and immersive art experience just a couple blocks away from downtown Charlottesville was forced to trim back some of its services. Not only that, all of the Ix staff, with the exception of its newly installed executive director, was laid off, citing the economic fallout of the pandemic and expenses that “had gotten too massive for the income it was bringing in.”

Fast-forward to Sept. 21: The park celebrated both its 10th anniversary with a Lovefest and the launch of PhoenIX: Rising Together, a fundraising campaign with the ambitious goal of raising $10,000 by the end of the year.

Should it succeed, it will be the “the first time in a …

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