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Interactive and Immersive Marketing

Jacob Thompson-Bell discusses link between sound and flavour [Video]

In this video, Hannah Nepilova speaks to Jacob Thompson-Bell, director of the Unusual Ingredients.

Unusual ingredients is a multi-sensory collective, comprising two musicians and a food anthropolist, which is devoted to bringing to life the relationships between sound and flavour.  Their work draws on the latest gastrophysical research into sensory perception, while their music uses exact sonic frequencies and musical gestures calibrated to enhance the mouthfeel, flavour and provenance of each ingredient.

Among their products is a muti-sensory tasting pack, which provides select ingredients, including popping candy, seaweed and sweets to enjoy over Zoom. In 2023 they created three soundscapes accentuating different flavour qualities of the apple, including sweetness, juiciness and crunchiness. In 2021 they were commissioned by the Great Feast to design sounds for Joyride, a 45-minute multi-sensory tasting experience investigating …

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