Jaguars Controversial Rebrand Is Driving Interest In Its Used Models [Video]

A new analysis has found Jaguar’s relaunch has boosted interest in the brand’s outgoing models.
An online marketplace says Jaguar search views are up 10% and the F-Pace is the most popular subject.
While the Copy Nothing campaign has been controversial, Google Trends data shows it’s created more interest than anything else Jaguar has done in the past five years.

Jaguar’s controversial rebirth and Copy Nothing campaign is working wonders for the brand as it’s generating tons of attention. While it’s not all positive, people are legitimately interested in the brand.

This is a coup by itself and people aren’t just focused on the Design Vision concept, which will be unveiled later tonight. Quite the opposite as people are looking for Jaguars they know and love.

More: In Wake Of Controversial Campaign, Jaguar Boss Said They Had To Shake Things Up

That’s according to Auto Trader UK, which said “advert views” for used Jaguars are up 5% …

Tags Artificial Intelligence, Big Data, Data Management, Data Mining