Jamaica unveils new campaign showcasing the islands unique vibe [Video]

The Jamaica Tourist Board (JTB) has launched a dynamic new campaign, “Contrasts,” aimed at capturing the hearts of modern travelers seeking diverse, immersive experiences.

Created in collaboration with Accenture Song, the campaign highlights Jamaica’s rich cultural heritage, natural beauty, and vibrant atmosphere, reinforcing its position as a must-visit Caribbean destination.

With the tagline “One Love,” the campaign emphasizes Jamaica’s multidimensional appeal, offering something for every kind of traveler—whether they seek luxury, adventure, romance, or cultural immersion.

Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, expressed the essence of the campaign: “We have immense pride in our people, our hospitality, and the multitude of experiences we are able to provide. This campaign showcases just that and compels both new and returning visitors to explore the range of vibes we offer.”

Building on the success of the earlier “Come Back” campaign, “Contrasts” celebrates the island’s diversity and encourages travelers to experience Jamaica’s vibrant …