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Jaya releases highly anticipated single “Dont Tell” [+ VIDEO]

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Interactive and Immersive Marketing

Nigerian artist and songwriter Jaya is taking the music world by storm with the release of his highly anticipated single and music video, ‘Don’t Tell’ released under Disruptive Label and distributed by Dapper Music, this release marks a significant milestone in Jaya’s burgeoning career, both in Nigeria and internationally.

Jaya introduces his AfroGlobal sound—a dynamic blend of Afrobeat and Dancehall in this captivating undercover love story. The track and its visually stunning video offer an immersive experience, showcasing Jaya’s ability to blend vulnerability with a confident, charismatic persona seamlessly. The single’s infectious rhythm, relatable lyrics, and engaging storyline invite listeners into a world where love is passionate and discreet.

Produced by the powerhouse trio of Ty Jilla, Rob “WhooDat” Jua, and Warren Zavala, ‘Don’t Tell’ highlights Jaya’s versatility and artistic depth. The music video amplifies the AfroGlobal aesthetic, reinforcing Jaya’s role in the global expansion of African music.

Building up to the release of ‘Don’t …

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