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By John McNerney, managing director of Yahoo AUSEA
As economic pressures weigh heavily on shoppers this holiday season, retailers are bracing for lower spending and increased competition. But not all hope is lost – John McNerney, managing director AUSEA at Yahoo, shares some insights into how omnichannel tactics can help marketers reach consumers across multiple touchpoints.
It’s been a tough year for Australian retailers and consumers as a cost of living crisis and high interest rates has led to a prolonged period of belt-tightening. But this year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.
As we head into the festive season, retailers are already adapting to market conditions by lowering prices, focusing on affordable and value-driven products, creating better in-store experiences and embracing innovation to attract new customers.
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