Johnnie Walker Blue Label x Perfect Moment [Video]

The esteemed Scotch whisky brand links up with the luxury skiwear brand, unveiling the Ice Chalet at Selfridges.

To celebrate the launch of the new limited-edition Johnnie Walker Blue Label, the world’s No. 1 Scotch whisky has partnered with the luxury skiwear and lifestyle brand Perfect Moment—recently unveiled by the iconic Priyanka Chopra—to create an exclusive experiential space at Selfridges, London. The Ice Chalet invites guests into a fully immersive experience, featuring meticulously curated tastings of the rare new blend, priority access to the highly coveted Perfect Moment capsule collection, and an innovative SHOWstudio installation named “Moment Maker”, which is set to craft bespoke artworks for each visitor.

Bringing together seamless artistry and cutting-edge technology, “Moment Maker” leads guests through three captivating scenes, culminating in a custom digital postcard for each guest. Furthering Johnnie Walker Blue Label’s commitment to championing pioneering talent and shaping the future of luxury, the brand …