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Johnson & Johnson, Arcutis back skincare educational video series

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Interactive and Immersive Marketing

Backed by Johnson & Johnson and Arcutis Biotherapeutics, the Skin of Color Society (SOCS) released the first in a series of educational videos addressing skincare conditions impacting patients of color on Monday.

Derived from the content featured at the 2024 SOCS Media Day held in March, the videos were released in two segments: Ask the Experts and MelanantED. 

Both series serve educational purposes for patients, physicians and the general public about dermatologic conditions which affect people of color. 

The Ask the Expert series features SOCS experts as they explore different topics ranging from psoriasis, seborrheic dermatitis, aging, skincare routines and sunscreen usage.  

Meanwhile, MelanatED represents an augmentation of the existing series from last year, exploring topics like hair styling, acne on skin of color and social media misinformation. 

In addition to J&J and Arcutis, the videos are also sponsored by Procter & Gamble, Clinique, and EltaMD.

This newest release keeps …

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