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The Implications of AI in Digital Marketing
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Just Who Is The PS5 Pro For? [Video]

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AI Behavioral Targeting

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There was big video game industry news this when Sony, after months of rumor and speculation, finally and officially unveiled the PlayStation 5 Pro. The disc-free system is more powerful than the PS5 and boasts impressive technical specs. But the reaction online was mainly focused on its price tag: $700 USD. Many were left scratching their heads and wondering: Who is this for?!

According to Circana analyst Mat Piscatella, the console is targeted at the “price-insensitive PlayStation ultra enthusiast.” He told GameSpot that, for this audience, the price point is “not a significant barrier” and that the market for the PS5 Pro represents only a “very smell portion” of the total PlayStation fanbase.

The people who may be interested in purchasing a PS5 Pro are those who feel they “must have the latest and greatest PlayStation tech.” Everyone knows someone who …

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