Vice President Kamala Harris on Tuesday launched a new advertising campaign that lays out her plans for building 3 million new homes over four years in an effort to curb inflation.
In a minute-long ad, Harris, the Democratic presidential nominee, shares her personal journey of growing up in rental housing and how her mother saved for a decade before purchasing a home. The ad, which is targeted at voters in critical swing states like Arizona and Nevada, is part of a broader effort by the Harris campaign to bring housing issues to the forefront. This week alone, campaign surrogates are set to host 20 events centered on the topic of housing.
Beyond just increasing home construction, Harris’ plan includes offering up to $25,000 in financial assistance to first-time homebuyers—a proposal that could resonate strongly since housing costs continue to pressure the consumer price index.