Kellogg’s, Bastion and Celeste Barber shake up breakfast News M+AD! [Video]

AUCKLAND, Today: For the first time in its 100-year history, Kellogg’s is uniting its iconic sub-brands, including Nutri-Grain and Coco Pops, under a single Master-brand marketing campaign. This strategy highlights the company’s renewed focus on delivering real nourishment.

The campaign features comedian Celeste Barber, who is known for her satirical takes on influencer culture. It challenges the unrealistic eating trends and misinformation prevalent on social media, advocating for Kellogg’s healthier cereals as a straightforward, nutritious breakfast option.

Kellogg’s new offerings, such as Nutri-Grain High Protein Crunch and multigrain Coco Pops Chocos, are showcased, reflecting the brand’s commitment to improving breakfast choices. The campaign also emphasises the significant enhancements Kellogg’s has made to its products over the past 15 years.

Angela Morris, Bastion National Chief Strategy Officer, discusses the widespread confusion about the nutritional value of breakfast cereals. She explains, “There are so many mixed messages, myths, and mistruths about breakfast out there that …