The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Kentucky Black Trailblazers mixes history, augmented reality [Video]

Categories
Interactive and Immersive Marketing

Six tourism agencies across the Bluegrass have partnered to create the Kentucky Black Trailblazers, an experience that tells stories of influential Kentuckians.

SHELBYVILLE, Ky. — It’s an immersive experience educating travelers of notable African Americans who played a vital role in our history.

The experience is described as “cutting-edge augmented reality technology” and brings history to life using an “engaging, educational and interactive way.”

“It will take you across six different cities in Kentucky that are fairly close together in the same region, and then with Google Maps directions as well,” Janette Marson with ShelbyKY Tourism, said.

Marson said she met with Black historians from Shelby County to figure out which stories of notable figures should be told.

One of the first names at the forefront was Whitney Young Jr., who was a Simpsonville native.

“That was his birthplace. He was one of the big six – one of the …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads