Though it’s not exactly new, voice search is still very much a novelty when it comes to marketing.
But as it gains a firmer footing in consumers lives and makes it way into marketing strategies, it’s important to keep on top of all the new developments and how they may affect your brand’s approach to voice.
In this article, I’ll cover all the major developments in voice search you need to know in 2019.
What We’ll Cover:
- Voice search shifts towards intent
- Voice search is (still) all about local
- Featured snippets and voice search
- Google Assistant speeds are on the rise
- No more wake words?
- Amazon Alexa and e-commerce brands
- Optimizing for Bing and Amazon Alexa
- Google Assitant updates:
- Get ready for shifting search behaviors
- Overview of voice search optimization in 2019
Voice search was introduced by Google in 2011, though only over the past couple of years has it been a reliable resource for consumers.
In 2019, we …