HONG KONG — iProspect Hong Kong has recently spearheaded KFC Hong Kong‘s brand campaign with the sought-after Japanese anime Attack on Titan The Final Season. This “Krunch! Chill Out and Attack On!” campaign marks another massive undertaking by KFC with an iconic anime IP. Despite the anime’s focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
Through its dedicated IP offerings and a masterful blend of creative, media, and UX/UI elements, iProspect thoughtfully reframes these intense anime motifs in a way that resonates with the local market and aligns with KFC’s brand identity.
At the heart of the campaign is KFC’s brand positioning of providing a “Krispy” break, a moment of indulgence and relaxation amidst the daily pressures of life. This concept is masterfully brought to life through the animated commercials that integrate Attack on Titan characters into scenarios that mirror the daily struggles faced by local consumers. Leveraging …