Building on the success of its “Be More” recruitment campaign for the Irish Defence Forces, KICK has launched its third campaign, this time for the Irish Air Corps.
Called ‘The Crew’, the campaign portrays the camaraderie, unity, and sense of purpose that define a career in the Air Corps. By capturing the different roles involved in getting an aircraft into the air, it highlights the varied career opportunities available, whilst conveying the pride and humanity at the heart of the Air Corps.
The campaign has been rolled out across TV, VOD as well as digital and social channels.
According to the agency, “the film shows that a career in the Air Corps is more than a job, with moments of camaraderie together with exciting, air-to-air sequences, offering potential recruits a glimpse into a life of adventure, teamwork, and purpose.
Directed by Michael Geoghegan and produced by Gary Moore of Saturday …