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Interactive and Immersive Marketing

Kit Harington in campaign for Zynga’s Game of Thrones: Legends [Video]

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Gaming company Zynga has launched Game of Thrones: Legends with a campaign by gaming specialist agency ICHI Worldwide, marking the return of Kit Harington to the Game of Thrones franchise.

Known for his starring role in Game of Thrones as Jon Snow, Harington appears in the game trailer, walking through a dimly lit members club, deeply immersed in the mobile game that evokes Westeros-based fantasies around him. He is quickly brought back to reality after a comedic interaction with a fan.

“The creativity and care taken to create Game of Thrones: Legends is obvious and it feels completely natural to jump back into Westeros for this game,” said Harington. “This is a true love letter to the fans, of whom the franchise would be nothing without, and I’m honoured to pay tribute to them in this new campaign.”

The launch of Game of Thrones: Legendscoincides with the currently …

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