AOR Colossus unveils new holiday campaign for client Embark
Embark Veterinary has a big surprise for dog lovers this holiday season. On top of being the most accurate dog DNA test on the market, Embark is introducing the world’s first-to-market canine relative finder, giving dog owners the chance to discover family connections for their pets.
Creative agency of record Colossus has launched a new holiday campaign for Embark featuring “The DNA of Surprises,” a relatable ad that humorously depicts an unexpected family reunion made possible by the insights of an Embark DNA test. An insight perfectly timed for those awkward family drop-ins during the holiday season.
“The holidays are a time for family reunions,” said Colossus VP Creative Director Matt McGowan. “A time when long-lost relatives can come together, connect and share a meal. And in some instances, that relative is a Yorkshire Terrier.”
Embark’s DNA test empowers dog owners with insights into their pet’s breed traits, genetic health risks, and now family connections. …