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7 Invisible Obstacles to Digital Marketing Success
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Labelers training AI say they’re overworked, underpaid and exploited by big American tech companies [Video]

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AI Behavioral Targeting

The familiar narrative is that artificial intelligence will take away human jobs: machine-learning will let cars, computers and chatbots teach themselves – making us humans obsolete. 

Well, that’s not very likely, and we’re gonna tell you why. There’s a growing global army of millions toiling to make AI run smoothly. They’re called “humans in the loop:” people sorting, labeling, and sifting reams of data to train and improve AI for companies like Meta, OpenAI, Microsoft and Google. It’s gruntwork that needs to be done accurately, fast, and – to do it cheaply – it’s often farmed out to places like Africa – 

Naftali Wambalo: The robots or the machines, you are teaching them how to think like human, to do things like human.

We met Naftali Wambalo in Nairobi, Kenya, one of the main hubs for this kind of work. It’s a country desperate for jobs… because of an unemployment …

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