Lara Violetta Makes the Perfect Bag for Carrying Your Magazines [Video]

In an increasingly digital world, there’s a sense of charm and tangibility to reading printed magazines. Stores like the beloved Casa Magazines in New York have proven that print isn’t dead. Lara Violetta, a content creator based in Paris, agrees: The TikTok creator and designer found herself constantly perusing magazine and book stores this past summer. “I noticed with the shift of fashion magazines publishing less issues a year, they are getting bigger and more difficult to carry,” Violetta says. She then got an idea: What if she created an easy carrier, for lugging all her beloved publications? “I thought of a way to carry my books and magazines of any size, and wear them as an accessory,” she says.

Enter the “Paper Bag.” Violetta created a fringed calfskin bag—which retails for 380 euros—that features adjustable straps, which are designed to carry around your favorite magazines and books. “It was really important for me to have an …