CANNES – Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to perform a variety of tasks such as creating text, answering questions and recognizing the context of interactions with consumers. This discussion focuses on the challenges and opportunities of LLMs, ethical considerations and the outlook on advancements in LLM-driven AI innovation in advertising.
Exploring How LLMs Are Driving AI Innovation in Advertising
- Hitesh Chawla, founder and chief executive, Silverpush
- Moderator: Tameka Kee, Coalition for Innovative Media Measurement
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